All · Digital Strategies

Five things you have to know before orchestrating digital strategies

In light of the discussions in the past few months on consumer behavior, content, social media and influencers, user experience, big data… etc, I am today proposing the five most important things to keep in mind before orchestrating digital strategies. First is to understand your business. Before creating digital strategies and tactics, it is key to…… Continue reading Five things you have to know before orchestrating digital strategies

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Is Augmented Reality really changing the world?

Can you imagine waking up seeing a Pikachu jumping on your bed? Can you imagine “trying out” the right Ikea furniture without buying it while you are at home? Can you imagine seeing your future home and its interior while nothing has been constructed? Can you imagine watching a virtual TV wherever you go? Your…… Continue reading Is Augmented Reality really changing the world?

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Why is Big Data Making Marketing more of Science than Art?

While most of marketers and marketing companies are walking into the Big Data era, the most important thing we need to keep in mind is that data is just a mess of numbers until it is being processed, and analyzed. We need mathematicians who understand data to create models, technicians who understand analytical tools to proceed with…… Continue reading Why is Big Data Making Marketing more of Science than Art?

All · User Experience

Understanding Why User Experience is Crucial to a Business

“90% of App users stop using an App due to its poor performance” and I am one of the 90%. “90%” is far more than “majority” and we can tell from this number how important User Experience is. Poor performed Apps are built with so much dollars but nearly with no utility. Making your customers…… Continue reading Understanding Why User Experience is Crucial to a Business

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Paid Fitness Ads on Social Media—How New York Sports Club Social on YouTube?

For the last two blogs, we have discussed influencers, social media and storytelling with cases that are doing well and those that have potential to improve. This week, we will discuss paid advertisement on social media, specifically on YouTube. Let me start by asking, do you consider YouTube as a social media platform? If you…… Continue reading Paid Fitness Ads on Social Media—How New York Sports Club Social on YouTube?

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What Happens when Influencer on social media is inappropriate–Learn from Listerine

Life goes on, but mistakes are marked and recorded by social media. Last week, I have shared my concerns on “utilizing influencers” in my blog “How to stay on the content marketing game despite the trend in social media”. To recap, I have stated, “Besides making geographic and demographic appropriate, brands should also take influencer’s…… Continue reading What Happens when Influencer on social media is inappropriate–Learn from Listerine

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How To Stay On the Content Marketing Game despite the Trend in Social Media?

When we enter the marketing world, we want to know who is the King so to abide the rules. Traditional advertisement is no long the King; “Content is the new King”. Everyone is talking about content marketing but at the same time, when most of us are being asked, “What exactly is content marketing” and…… Continue reading How To Stay On the Content Marketing Game despite the Trend in Social Media?