“90% of App users stop using an App due to its poor performance” and I am one of the 90%. “90%” is far more than “majority” and we can tell from this number how important User Experience is. Poor performed Apps are built with so much dollars but nearly with no utility.
Making your customers satisfied depends not only on product quality and prices, but also on their experiences, especially when they interact with your sites and apps. User Experience is the new “call-to-action” or “call-to-abandon”. Therefore, while taking care of your Content (see How to Stay On the Content Marketing Game despite the Trend in Social Media), you also have to make sure customers are getting a satisfied experience.