Can you imagine waking up seeing a Pikachu jumping on your bed? Can you imagine “trying out” the right Ikea furniture without buying it while you are at home? Can you imagine seeing your future home and its interior while nothing has been constructed? Can you imagine watching a virtual TV wherever you go? Your…… Continue reading Is Augmented Reality really changing the world?
While most of marketers and marketing companies are walking into the Big Data era, the most important thing we need to keep in mind is that data is just a mess of numbers until it is being processed, and analyzed. We need mathematicians who understand data to create models, technicians who understand analytical tools to proceed with…… Continue reading Why is Big Data Making Marketing more of Science than Art?
“90% of App users stop using an App due to its poor performance” and I am one of the 90%. “90%” is far more than “majority” and we can tell from this number how important User Experience is. Poor performed Apps are built with so much dollars but nearly with no utility. Making your customers…… Continue reading Understanding Why User Experience is Crucial to a Business
For the last two blogs, we have discussed influencers, social media and storytelling with cases that are doing well and those that have potential to improve. This week, we will discuss paid advertisement on social media, specifically on YouTube. Let me start by asking, do you consider YouTube as a social media platform? If you…… Continue reading Paid Fitness Ads on Social Media—How New York Sports Club Social on YouTube?
Evelyn's Mind 